Our Vision
To preserve and protect parts of the Indian wilderness as well as our diverse cultural heritage for future generations.
A Family dedicated to Conservation
Our family has a legacy of working with wildlife through filming, monitoring, researching and creating awareness about tigers in Ranthambhore for generations. In 1974, when Tejbir and Malvika followed a narrow, winding road it led them to the base of the ancient fort of Ranthambhore. In 1988, they co-established The Ranthambhore Foundation, a Non-Governmental Organisation (NGO), working closely with the development of villages around the park boundaries. As a child, Jaisal learnt the lay of the land by walking through every inch of the park; forbidden under today’s regulations. He was taught animal tracking and bush craft skills as a toddler under the tutelage of his father Tejbir, the late Fateh Singh Rathore and his uncle Valmik Thapar – regarded as India’s leading wildlife experts and conservationists.
"An early experience that shaped my thinking about conservation was the efforts made by the Ranthambhore Foundation. Spearheaded by my uncle Valmik in 1988, along with my parents, and a few friends, its mission was to create a harmonious understanding between man and nature, aiming to preserve Ranthambhore through the idea of ‘community conservation’. The Ranthambhore Foundation launched a primary health care initiative encompassing ninety-six villages around the park, an afforestation project, a dairy development scheme to encourage stall-feeding of cattle to reduce the pressure of grazing in the park, the promotion of alternative energy, informal education and other such activities. This really inspired me as a child, and most certainly shaped the development of my model of responsible, conservation tourism in the future.” - Jaisal Singh
Jaisal and his wife Anjali have since continued the family’s legacy of conservation through the creation of SUJÁN by introducing proven sustainable tourism models by opening ethically sound, authentic experiences in unique areas of pristine wilderness, which benefit local communities as well as play a role in preserving indigenous wildlife and their habitats.
About The SNS Foundation
The Philanthropic Wing of our Family Enterprise
Our family philanthropic wing, the SNS Foundation, was established in 1976. The Foundation addresses four development verticals – Education, Health and Hygiene, Skill Development and Conservation. The mission of the Foundation is to create social impact among rural communities, with an aim of achieving economic self-reliance and coexisting harmoniously with the environment.
Our Tenets of Conservation
Our conservation initiatives run across several districts of Rajasthan with a focus on, but not limited to, the following four tenets: Biodiversity, Holistic Community Development, Sustainability and preservation of our Culture & Heritage.
Biodiversity
The restoration, preservation and protection of our landscapes is central to our conservation vision. In partnership with our local communities we help to manage wilderness land, so that it can support and maintain ecological processes and wildlife in harmony with the human population.
Holistic Community Development
Ensuring that our local communities understand and benefit from the existence of each SUJÁN is a crucial element of our responsible tourism model. Our long-term community development goal is designed to improve the quality of living, health & sanitation, education & future for our communities.
Sustainability
Operating in an environmentally conscious way at every level of the business – is at the heart of the SUJÁN ethos. We believe sustainability is an ongoing journey of continuous awareness, improvement, and adaptation, and we do our best to be as eco-friendly as possible.
Culture
Preservation of our rich heritage and culture is incredibly important to us as a family. We aim to always respect, protect and promote the local culture wherever we operate, supporting the arts, music, textiles, artisans & traditional customs that are found in our local communities.
Partnerships & Collaborations
Committed to Conservation
At SUJÁN, we are dedicated to preserving, protecting and restoring the Indian wilderness, as well as our diverse cultural heritage. These commitments of our family go back almost five decades and have been at the core of our operations since inception. Find out more about some of our recent projects below:
We believe in the necessity of cohesive conservation to achieve sustainable goals. As a result, we work with and support a number of conservation NGOs because we believe cohesive collaborative efforts are the future of conservation.
